Keep it short.
While the general advice is to be specific, and get into details, with templates, it's best to keep it short, and let it do its thing. Give it the least amount of information, and it will build you something stunning in seconds.
Examples
- I have a dentist practice in downtown Montreal, please help me create a landing page.
- My restaurant is named Joe's Pizza, I need a website.
- We're a law firm called Equinox Law.